“Quality Appliances – HK Appliances”
Building up the image of good quality and safe Hong Kong electrical appliances through a series of promotion activities Recently, the rapid expansion of the Mainland household appliance market has drawn the attention of Hong Kong appliances brands. When product safety remains the major concern for most Mainland consumers, the rich experiences of Hong Kong manufacturers in producing safe, well-designed, durable and eco-friendly household appliances at competitive price are advantageous in capturing the domestic market. In this project, local appliances manufacturers will be allied to build the “Quality Appliances – HK Appliances” alliance, which representing safe and good quality of Hong Kong appliances as a whole. Through a series of promotion activities with strong emphasis on appliance safety along with basic consumer knowledge in appliances selection, the public recognition of the safe and high quality image of “Quality Appliances – HK Appliances” can be enhanced. The project will strengthen the long-term sustainable development of HK appliances brands in the domestic market. This project aimed to support local appliances manufacturers to maintain sustainable development in Mainland market through several events, included:- Publish “Home Appliances Safety and Selection Guide”
- Launch the “Quality Appliances – HK Appliances” e-Resource Centre
- Launch Social Media Marketing campaign: Facebook Weibo
- Full-day Symposium on the Brand Positioning and Marketing Strategy of Penetrating into Domestic Market
- Organize road-show in 2 popular shopping malls and set up a “Quality Appliances – HK Appliances” showroom
- Participation in 2 Expos
發展品牌、升級轉型及拓展內銷市場的專項基金 （機構支援計劃）撥款資助
Funded by Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme)
此項目由香港電器業協會主辦, 並由香港特別行政區政府工業貿易署發展品牌、升級轉型及拓展內銷市場 的專項基金（機構支援計劃）撥款資助。 在此刊物上／活動內（或項目小組成員）表達的任何意見、研究成果、結論或建議並不代表香港特別行政 區政府、工業貿易署或中小企業發展支援基金及發展品牌、升級轉型及拓展內銷市場的專項基金（機構支 援計劃）評審委員會的觀點。
This project is organised by the Hong Kong Electrical Appliance Industries Association and funded by the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme) of the Trade and Industry Department, HKSAR Government. Any opinions, findings, conclusions or recommendations expressed in this material/event (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund and the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme).