{"id":863,"date":"2022-11-09T04:03:58","date_gmt":"2022-11-09T04:03:58","guid":{"rendered":"https:\/\/tsf.hkeaia.org\/?page_id=863"},"modified":"2022-11-09T04:35:33","modified_gmt":"2022-11-09T04:35:33","slug":"quality-appliances","status":"publish","type":"page","link":"https:\/\/tsf.hkeaia.org\/?page_id=863&lang=en","title":{"rendered":"Quality Appliances"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"863\" class=\"elementor elementor-863\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bf0d7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bf0d7e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70cb8df\" data-id=\"70cb8df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c63e06 elementor-widget elementor-widget-text-editor\" data-id=\"0c63e06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p align=\"center\"><strong>\u201cQuality Appliances \u2013 HK Appliances\u201d\u00a0<\/strong><\/p>\nBuilding up the image of good quality and safe Hong Kong electrical appliances through a series of promotion activities\n\nRecently, the rapid expansion of the Mainland household appliance market has drawn the attention of Hong Kong appliances brands. \u00a0When product safety remains the major concern for most Mainland consumers, the rich experiences of Hong Kong manufacturers in producing safe, well-designed, durable and eco-friendly household appliances at competitive price are advantageous in capturing the domestic market.\n\nIn this project, local appliances manufacturers will be allied to build the \u201cQuality Appliances \u2013 HK Appliances\u201d alliance, which representing safe and good quality of Hong Kong appliances as a whole. Through a series of promotion activities with strong emphasis on appliance safety along with basic consumer knowledge in appliances selection, the public recognition of the safe and high quality image of \u201cQuality Appliances \u2013 HK Appliances\u201d can be enhanced. The project will strengthen the long-term sustainable development of HK appliances brands in the domestic market.\n\nThis project aimed to support local\u00a0appliances manufacturers to maintain sustainable development in Mainland market through several events, included:\n<ul>\n \t<li>Publish \u201cHome Appliances Safety and Selection Guide\u201d<\/li>\n \t<li><a href=\"https:\/\/applianceselection.wixsite.com\/appliance-selection-\" target=\"_self\" style=\"color: blue\">Launch the \u201cQuality \u00a0Appliances \u2013 HK Appliances\u201d e-Resource Centre<\/a><\/li>\n \t<li>Launch \u00a0Social Media Marketing campaign:\u00a0<a href=\"https:\/\/www.facebook.com\/hkeaia.org\" target=\"_self\" style=\"color: blue\">Facebook\u00a0<\/a><a href=\"http:\/\/www.weibo.com\/u\/3910551340\" target=\"_self\" style=\"color: blue\">Weibo<\/a><\/li>\n \t<li><a href=\"https:\/\/tsf.hkeaia.org\/?page_id=864&amp;lang=zh\" target=\"_self\" style=\"color: blue\">Full-day Symposium on the Brand Positioning and Marketing Strategy of Penetrating into Domestic Market<\/a><\/li>\n \t<li><a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.642861919180983.1073741838.391058004361377&amp;type=1&amp;l=2b5190e254\" target=\"_self\" style=\"color: blue\">Organize road-show in 2 popular shopping malls and set up a \u201cQuality \u00a0Appliances \u2013 HK Appliances\u201d showroom<\/a><\/li>\n \t<li>Participation in 2 Expos<\/li>\n<\/ul>\n<div>\u767c\u5c55\u54c1\u724c\u3001\u5347\u7d1a\u8f49\u578b\u53ca\u62d3\u5c55\u5167\u92b7\u5e02\u5834\u7684\u5c08\u9805\u57fa\u91d1 \uff08\u6a5f\u69cb\u652f\u63f4\u8a08\u5283\uff09\u64a5\u6b3e\u8cc7\u52a9<\/div>\n<div>Funded by Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme)<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-861\" src=\"https:\/\/tsf.hkeaia.org\/wp-content\/uploads\/2022\/11\/logoTID.jpg\" alt=\"\" width=\"231\" height=\"56\" \/><\/div>\n<div>\u6b64\u9805\u76ee\u7531\u9999\u6e2f\u96fb\u5668\u696d\u5354\u6703\u4e3b\u8fa6, \u4e26\u7531\u9999\u6e2f\u7279\u5225\u884c\u653f\u5340\u653f\u5e9c\u5de5\u696d\u8cbf\u6613\u7f72\u767c\u5c55\u54c1\u724c\u3001\u5347\u7d1a\u8f49\u578b\u53ca\u62d3\u5c55\u5167\u92b7\u5e02\u5834 \u7684\u5c08\u9805\u57fa\u91d1\uff08\u6a5f\u69cb\u652f\u63f4\u8a08\u5283\uff09\u64a5\u6b3e\u8cc7\u52a9\u3002 \u5728\u6b64\u520a\u7269\u4e0a\uff0f\u6d3b\u52d5\u5167\uff08\u6216\u9805\u76ee\u5c0f\u7d44\u6210\u54e1\uff09\u8868\u9054\u7684\u4efb\u4f55\u610f\u898b\u3001\u7814\u7a76\u6210\u679c\u3001\u7d50\u8ad6\u6216\u5efa\u8b70\u4e26\u4e0d\u4ee3\u8868\u9999\u6e2f\u7279\u5225\u884c\u653f \u5340\u653f\u5e9c\u3001\u5de5\u696d\u8cbf\u6613\u7f72\u6216\u4e2d\u5c0f\u4f01\u696d\u767c\u5c55\u652f\u63f4\u57fa\u91d1\u53ca\u767c\u5c55\u54c1\u724c\u3001\u5347\u7d1a\u8f49\u578b\u53ca\u62d3\u5c55\u5167\u92b7\u5e02\u5834\u7684\u5c08\u9805\u57fa\u91d1\uff08\u6a5f\u69cb\u652f \u63f4\u8a08\u5283\uff09\u8a55\u5be9\u59d4\u54e1\u6703\u7684\u89c0\u9ede\u3002<\/div>\n<div><\/div>\n<div>This project is organised by the Hong Kong Electrical Appliance Industries Association and funded by the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme) of the Trade and Industry Department, HKSAR Government. Any opinions, findings, conclusions or recommendations expressed in this material\/event (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund and the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme).<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cQuality Appliances \u2013 HK Appliances\u201d\u00a0 Building up the image of good quality and safe Hong Kong electrical appliances through a series of promotion activities Recently, the rapid expansion of the Mainland household appliance market has drawn the attention of Hong Kong appliances brands. \u00a0When product safety remains the major concern for most Mainland consumers, the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/tsf.hkeaia.org\/?page_id=863&#038;lang=en\"> <span class=\"screen-reader-text\">Quality Appliances<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-863","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tsf.hkeaia.org\/index.php?rest_route=\/wp\/v2\/pages\/863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tsf.hkeaia.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tsf.hkeaia.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tsf.hkeaia.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tsf.hkeaia.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=863"}],"version-history":[{"count":0,"href":"https:\/\/tsf.hkeaia.org\/index.php?rest_route=\/wp\/v2\/pages\/863\/revisions"}],"wp:attachment":[{"href":"https:\/\/tsf.hkeaia.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}